Using Adaptive Media℠, consumers can engage with a comprehensive marketing message without leaving the publisher’s site. Adaptive Media’s℠ Rich Media ads bring the full breadth of a brand’s site to the banner, which happens to be one of the most impactful canvases the web offers. The result is dramatic increase in campaign performance compared to standard display banners, and a rich metrics to understand and optimize the consumer’s experience.
Rich Media is the definitive creative tool in online display advertising. However, there’s more to deeper engagement than just marketing creativity. That’s why Adaptive Media℠ is loaded with a wide variety of creation and trafficking tools, ad formats, interactive features, video opportunities and more – and enables advertiser to track and report every aspect of their campaigns.